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How does research support your business?
At A2 Online, we specialize in market research, UX research, and CX research to help businesses thrive. Our expertise in user experience, customer experience, and research methodologies uncovers valuable insights, enhancing decision-making power, optimizing customer journeys, and driving business growth for better business revenue.
Customer happiness and acceptance is a key success of any business by our experienced research team. We ensure your audience will love the experience and interact and play with your element.
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We apply both qualitative and quantitative research techniques to provide tailored solutions that align with your business goals.

2+ Countries Worldwide
Countries Worldwide
We have a strong presence in the Australian and UAE market. Expanding isn’t a game changer but expanding steadily will make an impact in future scale.
23 k
Happy Customers
Success isn’t easy. To build a strong customer presence, we dive deeper into market and quantitative research, delivering results that create happy clients.
OUR SERVICE
Research & Insight
Our research and insights services empower business owners to make decisions based on data points, understanding user behavior,trends and enhancing customer experiences. Through quantitative and qualitative research, we uncover actionable insights that drive growth and generate revenue, improve customer satisfaction, and strengthen competitive positioning.
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Right Time Right Decision Will Be always Winner
Market Research: Unlock Growth Opportunities
Market research identifies trends, analyzes competition, and understands consumer behavior based on today's industry. It helps businesses refine strategies, optimize offerings, and capture new market segments, ensuring sustainable growth and increasing possibilities of higher profit.
CX Research: Strengthen Voice of Customer Programs
CX research captures and analyses customer feedback, improving the Voice of Customer (VoC) program. We help you understand customer pain points and opportunities to improve customer satisfaction, build loyalty, and strengthen long-term relationships with customers and get reference from exiting customers to reduce marketing cost.
Qualitative Research & Analysis: Understand Customer Needs
Qualitative research uncovers customer motivations, preferences, and pain points. Through in-depth analysis, businesses gain actionable insights based on data driven approach to refine products, services, and marketing strategies, ensuring customer-centric growth and reducing GAP into market.
Quantitative Research Analysis & Reporting: Data-Driven Decisions
Quantitative research delivers measurable insights, enabling businesses to assess performance, identify patterns, and make informed decisions. Accurate reporting ensures data-driven strategies that enhance business growth and operational efficiency.


- TESTIMONIALS -
Our Testimonials

Roary Xu
Dr Asma is an astounding researcher, providing incredible value and insights as research lead for our project. She is a highly effective collaborator in both understanding business requirements and taking the lead in ambiguous project specifications, which in our case, was around global innovation benchmarking. Her ability to extract insights from across academia, qualitative interviews with global C-suite operators, and a survey, and then synthesise them for our executive audiences was extremely valuable in helping us understand the world’s best practices on innovation. I highly recommend her as an effective lead researcher for any future projects, and also as an individual I enjoyed collaborating with.
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Nigel Macquet
Asma’s positive attitude to learn all things CommSec from the library of acronyms, workflow process, risk controls, our qualitative process for conducting UXD research and much more. Given Asma’s extensive experience in research the usability testing and research process was quickly grasped. Asma dove into the deep end in every respect with this role and she very quickly started delivering value.
Asma also became a valued member of the UXD and broader team. Asma delivered amazing insights not only for my team but also for our platform product managers as well as adhoc requests for ‘special’ projects.
One of the most important things for me was that Asma was a great cultural fit for our team, always having a story to tell or sharing an interesting book she just read.
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Michael Zrobok
Asma delivered a mixed-methods research project, which included:
• scoping a body of work;
• conducting all recruiting;
• setup/execution of research activities;
• delivering guiding insights
all of which were delivered to the highest of standards.
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Professionally, I hold her in great regard and am happy to advocate for her services as a leading mixed methods researcher within Australia.
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