Our Team

Delivering Game-Changing Results through Data-Driven Insights.

Join Me on a Journey to Elevate Your Business Strategy and Customer Experience (CX)

As a collaborator, I am dedicated to helping businesses improve their decision-making through the power of data and customer feedback. With my detail-oriented and customer-centric approach, I bring valuable insights that can transform the way businesses understand their target audience and enhance the overall customer experience.

Dr Jo’Anne Langham is a market research leader who helps businesses make smarter, faster, evidence-based decisions.

With over 20 years’ experience and a PhD in Business Management, she specialises in turning complex data into clear, actionable insights that drive growth and innovation.

She has worked with global brands, tech startups, and public sector organisations to improve customer experience, de-risk strategic decisions, and design solutions that deliver measurable results.

Whether running qualitative studies, delivering quantitative analytics, or facilitating workshops, Jo’Anne’s approach blends rigour, creativity, and commercial acumen.

Strategic growth leader with 10+ years in marketing, business development, and customer insights. I help organisations unlock growth by combining data, creativity, and commercial strategy.

As Director at A2 Online, I lead go-to-market strategy, client engagement, and brand positioning across Australia and the UAE—working with clients in government, finance, energy, education, and retail.

As a Research Assistant with a background in information systems, I am committed to leveraging data to generate insights that drive business improvements. I am eager to contribute to the team in delivering impactful, data-driven recommendations that optimise customer experiences (CX) and support business growth.